Welcome to the WIP (Work in Progress) Factory!

Here we manufacture ideas from inception to reality. We take your raw creativity and help you create an incredible online presence. No idea is too impossible! No business is too small! We are here to help you unleash your talent!

Whether you are just getting started with a big idea or looking to increase visibility on your growing brand, we are here to elevate your business. Our goal is simple: help you do amazing things. We believe that it is never too late to start and never too early to change!

We are Ilana Lipzstein and Simone Goldstein.

As childhood playmates in their hometown Rio de Janeiro, our creative paths – and friendship – reconvened during the Pandemic.

A lighthearted conversation over Instagram quickly evolved into a successful marketing and consulting business for women to unleash their talents. Then came a blog, a Facebook group, and finally The WIP Factory, attracting thousands of followers and leading the couple to open their own Amazon store, also designed to help women entrepreneurs.

“This is what happens when two creative minds get together,” says Lipsztein.

With their own backgrounds, exceptional creative skills, and decades of business experiences, it was only a matter of time before the two would create something together.

Even though they now live in distant parts of the world – Ilana in New York and Simone in Rio de Janeiro – they remain as close as ever.

Ilana Lipzstein is a trained journalist, event manager, successful entrepreneur, blogger, Instagramer (@ilanawip), and mother to Rafael and Julia. She moved to the United States 22 years ago where she worked as a marketing specialist for Net2Phone while planning events and producing performing arts programs. She recently launched her IlanaWip blog and Instagram page to help women unleash their creative and business talents. In addition, Ilana dedicates her time to philanthropy and contributes with her writing at international publications.

Simone Goldstein is a photographer and Social Media marketing and Digital Marketing Strategist from Rio de Janeiro. She grew up in a house where technology was always present. Her father was the VP of IBM and had an enormous computer that worked without a screen, just like the ones from an old 007 movie. Simone was fascinated with computer science. Eventually, she joined IBM. After graduating in Business, she opened a consulting digital marketing firm, Entendeumidia.com, specialized in Digital Marketing, and later on, received her MBA in Marketing and a specialization in Social Media Marketing. She believes that working with Social Media is constantly learning about life and it’s surroundings.

In 2010, as a mobile photographer, she joined Instagram and participated on famous “instameetings”all over the world, including ones where the creators of instagram were present. She became part of The Gang Family, a very famous Instagram group of Photographers, that help build Instagram and it’s culture, and took part of many Instagram expositions in Brazil, US, UK and Berlin. She is what they call, a real “instagramer”. 10 years of Instagram helped her understand all marketing strategies needed to succeed on the app and other social medias. She is excited to share this mastery with others!

We are very anxious to meet you!